Who would you consider to be the founder of cognitive psychology? Why?

      I consider Ulric Neisser to be the founder of cognitive psychology. The reason why is that Neisser is even referred to as “father of cognitive psychology.” He was creative researcher, and advocate for ecological approaches to cognitive research (Association for Psychological Science, n.d.). Throughout Neisser's career, he remained the underdog's champion, a remorseless revolutionary, and maintained the goal for pushing psychology in the correct direction. Neisser's publication of Cognitive Psychology (1967), brought together research concerning pattern recognition, perception, attention, remembering, and problem solving. Neisser strongly emphasized information processing and constructive processing both. Association for Psychological Science (n.d.), "because Neisser first pulled these areas together, he was frequently referred to and introduced as the father of cognitive psychology" (para. 2). Neisser constantly described cognitive psychology as an assault on behaviorism, he was uncomfortable with behaviorism, and he considered behaviorist assumptions wrong because they limited what psychologists were able to study (Association for Psychological Science, n.d.). In Cognitive Psychology, which was immediately successful, Neisser did not fully attack behaviorism, but instead he presented a fascinating alternative to behaviorism. Researchers, who were working on problems within the field witnessed a unified theory, which connected the researcher's research to this approach. Cognitive Psychology is viewed as the founding book for cognitive psychology, and is seen as the work of an intellectually curious revolutionary who was bent on finding the appropriate means to understand human nature.

Reference

Association for Psychological Science. (n.d.). Retrieved from http://www.psychologicalscience.org/index.php/publications/observer/2012/may-june-12/remembering-the-father-of-cognitive-psychology.html