How does the concept of reward versus punishment apply to society?

          The concept of reward versus punishment applies to behaviors in society. Rewards and punishments are a means to influence or deter behaviors in society. Rewards and punishments are also motivators that determine how an individual behaves according to social norms. Rewards are a means to influence positive behaviors in society that are often viewed as socially acceptable or socially normal. Rewards influence and increase the likelihood that one conforms to or continues socially acceptable behavior. However, rewards may influence negative behaviors in society as well and lead to punishment. For instance one may behave in accordance with the group he or she identifies with, which leads to a reward but also may lead to punishment because that behavior is not socially acceptable or normal. While punishments are a means to deter negative behaviors in society, which are viewed as socially unacceptable behaviors. Punishment influences and increases the likelihood that one conforms to socially acceptable behavior. Punishment may also lead to a reward. For instance one may behave in a way that is contradictory to the group he or she identifies with, which leads to punishment but also leads to reward because that behavior was socially acceptable or normal.