Environmental cues are not only means of influencing and shaping behavior but are also a means of solving particular behavior problems. For instance, if particular individuals or students in a classroom fail to stop being talkative or disruptive when a teacher is trying to instruct the classroom, then the teacher can quickly turn on and off the lights in the classroom. The flashing lights are a cue for the particular individuals or students to stop being talkative and disruptive. Soon enough these particular individuals or students will learn that such behavior will result in the cue of flashing lights within the classroom. Therefore, such a cue solves these particular behavioral problems.
Certain individuals usually understand sustainability as a means of not consuming resources in a faster means than the production of such resources and by not polluting the environment in a means that is irreversible. However, these same individuals and numerous other individuals need to better support sustainability. Therefore, to support sustainability the behavior of individuals needs modifying in order to limit the negative effect on the environment. By modifying behavior in regard to fossil fuel usage and limiting energy consumption, individuals can limit the effects of pollution in the environment from high fossil fuel usage and by using energy more efficiently. Also, this involves modifying behavior in regard to using renewable energy and using less or relying less on fossil fuels or using them at all. Also, by modifying behavior in regard to recycling, that is, less waste means limiting the negative effects of such waste on the environment. Also, specific beliefs about the significance in regard to recycling have an influence on recycling behavior (McCarty & Shrum, 2001). Modifying these types of behaviors to support sustainability can limit negative effects on the environment.
However, in an environment whereas the social norms are not to conserve water and not to recycle than this can influence the beliefs and behavior of individuals in regard to non-pro-environmental beliefs and behavior which cause harm to the environment.
These two solutions are possible solutions because individuals’ habits and behavior may change when adopting energy-efficient solutions such as using and incorporating energy efficient products and adopting new technologies. The reason is that individuals have to become familiar with such solutions; which changes habits and behavior; thereby, decrease negative environmental effects.
Barkin, D. (1998). Sustainability. Organization & Environment, 11(1), 5-32. Retrieved from http://search.proquest.com/docview/219868623?accountid=458
McCarty, J.A., & Shrum, L.J. (2001). The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior. Journal of Public Policy & Marketing, 20(1), 93-104.
Steg, L. (2013). Environmental psychology: An introduction. Hoboken, NJ: Wiley-Blackwell.